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Snippet from Article by Innovation Origins

After the two previous editions of “New Dutch Wave” at the South by Southwest festival (SXSW) in 2017 and 2018, the Dutch are ready for their third year. From March 9 to March 14, the New Dutch Wave house and booth at the expo during the Interactive Festival will be fully dedicated to what the Netherlands has to offer in the field of innovation, education and creativity. This year the mayor of Eindhoven, John Jorritsma, is mission leader for the Dutch Creative Industry. More than 50 partners are joining the Dutch delegation.[/vc_column_text][/vc_column][/vc_row]

“Once again we are bringing a strong Dutch delegation and a super diverse program to SXSW”, says Arne Koefoed, co-founder of New Dutch Wave and creative agency WINK. “Because of the contributions of Creative Holland and Brabant C, I am really happy with the design program this year, which includes impactful designers such as Dave Hakkens’ Precious Plastic and the Growing Pavillion of New Heroes, Krown Design and DDF, their creative solutions for major social problems. But also innovative start-ups such as The Helia with their mobile folding solar panels, the music program of Paradiso and Run The Trap, and the Austin Talent Day of RA*W University are already highlights.”